When it comes to selling in your business, it really is 80% psychology and 20% mechanics that lead to building a foundation of raving followers who turn into paying clients. Gone are the days of cold-calling and knocking on doors. Human beings work through emotion and everything we do—or buy—is based on how it makes us feel.
We buy from those we know and trust. You know yourself when a service does not live up to the standards we were promised, we then feel disappointed and upset. We feel cheated after parting with our hard-earned cash to pay for those goods or services.
To sell successfully through social media takes practice, but once you have mastered the skills and have incorporated them into your life on a daily basis it becomes effortless. You then begin to construct a strong foundation of raving fans and this leads to creating amazing relationships and leadership influence within your following. This leadership influence leads you to attract people and opportunities that you would never have experienced before.
I thought if at least I give you some useful information in one place (in this blog) at hand you could not fail and by using this advice along the way you will adopt this effective communication that will help you boost your engagement and save you wasting hours on stuff that is not working!
Remember you are a business owner and you are here to do business not babysit the excuse makers who cannot see the value in what you are offering. You want to be working with those who are serious about change in their lives and business and growing yours. I am going to give you 3 great pointers in growing your social media presence and engagement:
1, Create content that triggers engagement from people:
Don’t get caught up in posting all about yourself, this journey is about how you can help others. Create content that will spark engagement, conversation and you gaining comments from your following. It’s not about creating content that they will just like or share, this about developing meaningful relationships with them so that you have a solid ground of clients and referrals from others.
2, Really start to understand what is going on in your follower’s mind!
It seems to have become the over powering norm of creating chaos in our Facebook newsfeeds with one sponsored advert after another of “Download my PDF” or “”Sign up for my free 4 part video series where I teach you how to earn 6 figures in 6 weeks” this is completely choking the heck out of a Facebook follower. People do NOT come to Facebook to buy, they come to engage socially, watch videos that interest them and connect with people around the world. Buying is not the main frame of their mind and this is why it irritates the pants off people! How do I know? That is because when I see 20+ ads on Facebook each day and I actually take the time to read the comments left under the advert because this tells you EXACTLY how your follower thinks! This will open your eyes wide to see the overwhelm that can happen in an everyday newsfeed.
3, Focus on building relationship first:
Focusing on building rleationships first will really help you build a deeper and more meaninful relationship with your clients. If you actually work from a place of humanity, love and care about the people you work with then do place relationship first! Get to know the people who follow you, have conversations in your comments thread. Ask them open ended questions in your posts so that you get to know more about them. Don’t talk about you first, ask them about themselves, what they do, if they have children, are they married? So that it starts to fetch this person to life like the human being they really are.
There is more to somebodies life then just Fascebook, and by learning and chatting to your followers more and creating content that strikes engagment first, you will build more powerful and deeper relationships. Plus, further down the road of your relationship if they do choose to purchase a service from you, then at least you can serve them better from the information you too the time to learn in the first place.
It’s time to see selling for what it really is in the online industry! If people preffer to sell to you 80% of the time rather then just ask you how your day is then maybe humanity is missing out of the equation here?
Have an awesome Tuesday and I really hope these points help you on your selling journey!
Much Love & Appreciation